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These Brands Get the Most Online Hate in America (Mediafeed.Org) - Page 2

"We found that more than a third of tweets about Disney were negative towards the brand, yet Disney share prices rose 125% last year, even with its theme parks closed. When you give in to hate, your tweets provide free publicity for the dark side (whatever you consider the dark side to be). And the brands we hate the most are often the least vanilla. Better to divide opinion than to inspire no opinion at all! RAVE Reviews used the research tool SentiStrength to assess over a million brand-related tweets for positive or negative content in the U.S. We calculated the hate rate (% of negative tweets) and ranked the brands by location and category to find the most hated brands in the U.S. We defined 'biggest brands/popular global brands' as those with the highest search volume on Google. We used our findings to find the brands that get the most hate in the U.S." - mediafeed.org
95 users · 401 views
 
from mediafeed.org · made by SteveAzo
avg. score: 40 of 62 (65%)
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41
Budweiser Negative-Tweet Percentage: 29.57%
Budweiser Negative-Tweet Percentage: 29.57%
42
Hennessy Negative-Tweet Percentage: 29.45%
Hennessy Negative-Tweet Percentage: 29.45%
43
Hyundai Negative-Tweet Percentage: 28.54%
Hyundai Negative-Tweet Percentage: 28.54%
44
Paypal Negative-Tweet Percentage: 28.34%
Paypal Negative-Tweet Percentage: 28.34%
45
Lexus Negative-Tweet Percentage: 27.73%
Lexus Negative-Tweet Percentage: 27.73%
46
Porsche Negative-Tweet Percentage: 27.73%
Porsche Negative-Tweet Percentage: 27.73%
47
Chevrolet Negative-Tweet Percentage: 27.5%
Chevrolet Negative-Tweet Percentage: 27.5%
48
L'oréal Negative-Tweet Percentage: 27.46%
L'oréal Negative-Tweet Percentage: 27.46%
49
Lancôme Negative-Tweet Percentage: 26.85%
Lancôme Negative-Tweet Percentage: 26.85%
50
Rolex Negative-Tweet Percentage: 26.65%
Rolex Negative-Tweet Percentage: 26.65%
51
Dell Negative-Tweet Percentage: 26.34%
Dell Negative-Tweet Percentage: 26.34%
52
Land Rover Negative-Tweet Percentage: 26.32%
Land Rover Negative-Tweet Percentage: 26.32%
53
Mercedes-Benz Negative-Tweet Percentage: 25.45%
Mercedes-Benz Negative-Tweet Percentage: 25.45%
54
Adidas Negative-Tweet Percentage: 24.46%
Adidas Negative-Tweet Percentage: 24.46%
55
Linkedin Negative-Tweet Percentage: 23.94%
Linkedin Negative-Tweet Percentage: 23.94%
56
Spotify Negative-Tweet Percentage: 22.75%
Spotify Negative-Tweet Percentage: 22.75%
57
Heineken Negative-Tweet Percentage: 21.30%
Heineken Negative-Tweet Percentage: 21.30%
58
Xiaomi Negative-Tweet Percentage: 21.28%
Xiaomi Negative-Tweet Percentage: 21.28%
59
Louis Vuitton Negative-Tweet Percentage: 20%
Louis Vuitton Negative-Tweet Percentage: 20%
60
Ebay Negative-Tweet Percentage: 18.33%
Ebay Negative-Tweet Percentage: 18.33%
61
Nescafe Negative-Tweet Percentage: 16.05%
Nescafe Negative-Tweet Percentage: 16.05%
62
Instagram Negative-Tweet Percentage: 13.02%
Instagram Negative-Tweet Percentage: 13.02%
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