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These Brands Get the Most Online Hate in America (Mediafeed.Org)

"We found that more than a third of tweets about Disney were negative towards the brand, yet Disney share prices rose 125% last year, even with its theme parks closed. When you give in to hate, your tweets provide free publicity for the dark side (whatever you consider the dark side to be). And the brands we hate the most are often the least vanilla. Better to divide opinion than to inspire no opinion at all! RAVE Reviews used the research tool SentiStrength to assess over a million brand-related tweets for positive or negative content in the U.S. We calculated the hate rate (% of negative tweets) and ranked the brands by location and category to find the most hated brands in the U.S. We defined 'biggest brands/popular global brands' as those with the highest search volume on Google. We used our findings to find the brands that get the most hate in the U.S." - mediafeed.org
95 users · 401 views
 
from mediafeed.org · made by SteveAzo
avg. score: 40 of 62 (65%)
required scores: 1, 23, 34, 50, 59 
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Uber: Negative-Tweet Percentage: 48.35%
Uber: Negative-Tweet Percentage: 48.35%
2
LEGO Negative-Tweet Percentage: 46.43%
LEGO Negative-Tweet Percentage: 46.43%
3
Sony Negative-Tweet Percentage: 43.86%
Sony Negative-Tweet Percentage: 43.86%
4
Microsoft Negative-Tweet Percentage: 41.57%
Microsoft Negative-Tweet Percentage: 41.57%
5
Netflix Negative-Tweet Percentage: 39.87%
Netflix Negative-Tweet Percentage: 39.87%
6
Red Bull Negative-Tweet Percentage: 37.19%
Red Bull Negative-Tweet Percentage: 37.19%
7
Nestle Negative-Tweet Percentage: 37.07%
Nestle Negative-Tweet Percentage: 37.07%
8
ESPN Negative-Tweet Percentage: 36.84%
ESPN Negative-Tweet Percentage: 36.84%
9
Toyota Negative-Tweet Percentage: 36.75%
Toyota Negative-Tweet Percentage: 36.75%
10
Tesla Negative-Tweet Percentage: 36.43%
Tesla Negative-Tweet Percentage: 36.43%
11
Mcdonald's Negative-Tweet Percentage: 36.3%
Mcdonald's Negative-Tweet Percentage: 36.3%
12
Xbox Negative-Tweet Percentage: 36.02%
Xbox Negative-Tweet Percentage: 36.02%
13
Nissan Negative-Tweet Percentage: 35.13%
Nissan Negative-Tweet Percentage: 35.13%
14
Apple Negative-Tweet Percentage: 34.91%
Apple Negative-Tweet Percentage: 34.91%
15
Huawei Negative-Tweet Percentage: 34.89%
Huawei Negative-Tweet Percentage: 34.89%
16
Burger King Negative-Tweet Percentage: 34.72%
Burger King Negative-Tweet Percentage: 34.72%
17
Google Negative-Tweet Percentage: 34.4%
Google Negative-Tweet Percentage: 34.4%
18
Disney Negative-Tweet Percentage: 34.32%
Disney Negative-Tweet Percentage: 34.32%
19
Coca-Cola Negative-Tweet Percentage: 34.08%
Coca-Cola Negative-Tweet Percentage: 34.08%
20
Ford Negative-Tweet Percentage: 34.07%
Ford Negative-Tweet Percentage: 34.07%
21
Facebook Negative-Tweet Percentage: 33.9%
Facebook Negative-Tweet Percentage: 33.9%
22
Gillette Negative-Tweet Percentage: 33.84%
Gillette Negative-Tweet Percentage: 33.84%
23
IKEA Negative-Tweet Percentage: 33.72%
IKEA Negative-Tweet Percentage: 33.72%
24
Amazon Negative-Tweet Percentage: 33.55%
Amazon Negative-Tweet Percentage: 33.55%
25
Starbucks Negative-Tweet Percentage: 33.44%
Starbucks Negative-Tweet Percentage: 33.44%
26
KFC Negative-Tweet Percentage: 33.21%
KFC Negative-Tweet Percentage: 33.21%
27
Ferrari Negative-Tweet Percentage: 32.63%
Ferrari Negative-Tweet Percentage: 32.63%
28
BMW Negative-Tweet Percentage: 32.63%
BMW Negative-Tweet Percentage: 32.63%
29
Volkswagen Negative-Tweet Percentage: 32.3%
Volkswagen Negative-Tweet Percentage: 32.3%
30
Pepsi Negative-Tweet Percentage: 31.41%
Pepsi Negative-Tweet Percentage: 31.41%
31
Samsung Negative-Tweet Percentage: 31.23%
Samsung Negative-Tweet Percentage: 31.23%
32
NIKE Negative-Tweet Percentage: 31.12%
NIKE Negative-Tweet Percentage: 31.12%
33
YouTube Negative-Tweet Percentage: 30.65%
YouTube Negative-Tweet Percentage: 30.65%
34
Audi Negative-Tweet Percentage: 30.62%
Audi Negative-Tweet Percentage: 30.62%
35
Chanel Negative-Tweet Percentage: 30.38%
Chanel Negative-Tweet Percentage: 30.38%
36
Jack Daniel's Negative-Tweet Percentage: 30.34%
Jack Daniel's Negative-Tweet Percentage: 30.34%
37
Honda Negative-Tweet Percentage: 30.31%
Honda Negative-Tweet Percentage: 30.31%
38
Cartier Negative-Tweet Percentage: 30.
Cartier Negative-Tweet Percentage: 30.
39
Vodafone Negative-Tweet Percentage: 29.79%
Vodafone Negative-Tweet Percentage: 29.79%
40
Gucci Negative-Tweet Percentage: 29.73%
Gucci Negative-Tweet Percentage: 29.73%
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