Complete List of All Barbie Original Movies - Page 2

Barbie's popularity on the toy market began to decline in the 1990s,[4] and struggled further when MGA Entertainment introduced a line of Bratz dolls, whose sexualized characters contrasted with Barbie's older, chaste image.[6][7] Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups. Mattel consultants initially considered reducing the Barbie's breast size, but later claimed that the doll's figure could not be changed because "being consistent is one of her biggest strengths.