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25 Essential Books on Storytelling, Copywriting, and Marketing

If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books. List compiled by Sarah Peck, who is an author, startup advisor, and yoga teacher based in New York City.
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1
Influence: The Psychology of Persuasion (Robert B. Cialdini)
Influence: The Psychology of Persuasion (Robert B. Cialdini)
2
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster, and Win More Business (Maxwell and Dickman)
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster, and Win More Business (Maxwell and Dickman)
3
HBR on Communication (Harvard Business Review)
HBR on Communication (Harvard Business Review)
4
Trust Agents (Chris Brogan and Julien Smith)
Trust Agents (Chris Brogan and Julien Smith)
5
How to Win Friends and Influence People (Dale Carnegie)
How to Win Friends and Influence People (Dale Carnegie)
6
The Artist'S Way
The Artist'S Way
7
The War of Art (Steven Pressfield)
The War of Art (Steven Pressfield)
8
Zen in the Art of Writing (Ray Bradbury)
Zen in the Art of Writing (Ray Bradbury)
9
Bird by Bird (Anne Lamott)
Bird by Bird (Anne Lamott)
10
Still Writing (Dani Shapiro)
Still Writing (Dani Shapiro)
11
On Writing (Stephen King)
On Writing (Stephen King)
12
Show Your Work (Austin Kleon)
Show Your Work (Austin Kleon)
13
Resonate (Nancy Duarte)
Resonate (Nancy Duarte)
14
Winning the Story Wars (Jonah Sachs)
Winning the Story Wars (Jonah Sachs)
15
The Hero's Journey (Christopher Vogler)
The Hero's Journey (Christopher Vogler)
16
Wired for Story (Lisa Cron)
Wired for Story (Lisa Cron)
17
Improving Your Storytelling (Doug Lipman)
Improving Your Storytelling (Doug Lipman)
18
The Storytelling Animal
The Storytelling Animal
19
A Million Miles in a Thousand Years
A Million Miles in a Thousand Years
20
Tested Advertising Methods (John Caples)
Tested Advertising Methods (John Caples)
21
Breakthrough Advertising (Eugene M. Schwartz)
Breakthrough Advertising (Eugene M. Schwartz)
22
Trust Me, I'm Lying (Ryan Holiday)
Trust Me, I'm Lying (Ryan Holiday)
23
New Rules for a New Economy (Kevin Kelly)
New Rules for a New Economy (Kevin Kelly)
24
Positioning: The Battle for Your Mind (Al Ries)
Positioning: The Battle for Your Mind (Al Ries)
25
Ogilvy on Advertising (David Ogilvy)
Ogilvy on Advertising (David Ogilvy)
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