From Wikipedia:
"A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work,[1] often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. A film, book, musical artist, television series, or video game, among other things, is said to have a cult following when it has a small but very passionate fanbase.
A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other fans as members of a community. Cult followings are also commonly associated with niche markets. Cult media are often associated with underground culture, and are considered too eccentric or anti-establishment to be appreciated by the general public or to be widely commercially successful."
