"There's no denying that the last two-ish years have been extremely challenging for Hollywood, both in terms of general film production and especially cinematic exhibition.
With the pandemic causing cinemas to be closed for large chunks of time around the world, 2020 saw theatrical takings massively down on 2019, and though 2021 has seen an encouraging recovery, there's still a long way to go before things are close to "normal."
And if the year has proven anything, it's that normality is an unknown quantity moving forward, because the pandemic's impact has changed how audiences engage with media, and more to the point, what they're actually willing to watch at the cinema."
-Jack Pooley-
