UNESCO, besides maintaining a list of World Heritage Sites, also keeps a list of the Intangible Cultural Heritage of Humanity. These are traditions or living expressions which are passed down through generations in the form of oral traditions, performing arts, social practices, rituals, festive events, or knowledge and practices concerning nature and the universe.
Have you encountered any of these traditions in your travels? It's definitely worth learning more about any/all of these practices.
https://ich.unesco.org/en/lists