The Biggest Summer Blockbuster Each Year Since 1975 (24/7 Wall St) - Page 2

"Blockbusters are movies with big budgets and ideally with even bigger returns. Most people consider Steven Spielberg's "Jaws," released in 1975, as the birth of the summer blockbusters. Expensive movies that are expected to turn a huge profit often have large marketing campaigns and extensive merchandising. Prior to "Jaws," movies were not really advertised on TV because it cost too much. Also, the summer was once considered the off season for film releases. To determine the biggest summer blockbuster each year since 1975, 24/7 Tempo reviewed data on movies' box office gross and release date from film data site Box Office Mojo. Films released between the first Friday in May through Labor Day weekend of each year were ranked based on lifetime domestic box office gross. Data on the number of movies released each summer and their cumulative domestic box office gross also came from Box Office Mojo. Data on production budgets came from film data site The Numbers." - 247wallst