If I must make a list of the Ten Greatest Films of All Time, my first vow is to make the list for myself, not for anybody else. I am sure than Eisenstein's "The Battleship Potemkin" is a great film, but it's not going on my list simply so I can impress people. Nor will I avoid "Casablanca" simply because it's so popular: I love it all the same.
If I have a criterion for choosing the greatest films, it's an emotional one. These are films that moved me deeply in one way or another. The cinema is the greatest art form ever conceived for generating emotions in its audience. That's what it does best. (If you argue instead for dance or music, drama or painting, I will reply that the cinema incorporates all of these arts).