Screencrush's Best Movie Musicals for People Who Hate Movie Musicals

"'To start off saying 'musical, musical, musical,' you have the potential to turn off audiences. I want everyone to be equally excited.' Those are the words of Paramount president of global marketing and distribution Marc Weinstock, explaining to Variety why his company made the decision to obscure the fact that their new version of 'Mean Girls' was actually a musical in most of the film's trailers and ads. 'We didn't want to run out and say it's a musical,' Weinstock added, 'because people tend to treat musicals differently. This movie is a broad comedy with music.' Call me crazy, but I feel like a really good word to describe a 'broad comedy with music' is a musical. But what do I know? Definitely not much! And certainly less about marketing than Marc Weinstock. His strategy paid off, as 'Mean Girls' opened in theaters to $32 million, nearly earning back its entire budget in less than a week of release." - screencrush.com

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from screencrush.com · made by SteveAzo

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