In addition to printed ads, Levi's started TV and cinema commercials in 1966. In the 1970s, these commercials often were in a somehow psychedelic style, similar as the printed Levi's ads of that period.
In 1984, when Levi Strauss & Co. was the official outfitter of the U.S. Olympic team, they started the Blues commercial series for 501 jeans. The spots, set to unforgettable blues tunes, featured a variety of people dancing, playing music, washing a car or hanging out with friends—in short, living in their 501 jeans. The advertisements made the now-famous lot number a household name. The commercials features various celebrities which later became famous actors or musicians.
A change of style to story-based commercials occurred in 1985 with the "Laundrette", starring Nick Kamen.[4] This commercial was based on a retro look of the United States fifties which was very popular in that time in the UK and Europe and helped Levi's to achieve an iconic status again.
