"In 2018, more than 35 years after the music video became an art form, they continued to evolve. This year we saw clips with incisive cultural commentary (Childish Gambino's "This Is America"), wildly creative and at times disturbing imagery (Tierra Whack's "Whack World"), and of course a number of celebrity-studded outings (Drake's "Nice for What?" featuring stars like Tiffany Haddish, Yara Shahidi, Olivia Wilde, and Tracee Ellis Ross, and Ariana Grande's "Thank U, Next" with Troye Sivan, Kris Jenner, and Jennifer Coolidge)."
"Here are Variety's picks for the year's top ten music videos, ranked in terms of visuals, casting, message, storytelling, and overall finesse."