10 Memorable Public Information Films (PIF)

Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, faute de mieux, to similar films from other countries, but the US equivalent is the public service announcement (PSA). Public information films were common place in the 1950s till the 2000s however became obsolete with the closure of the COI (Central Office of Information). The list may include PIFs from other countries.

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